Apr 21, 2026
An Interview with UniCredit
Claudia Barth, Investment Solutions Experts onemarkets by UniCredit
UniCredit has recently joined Deutsche Börse Xetra as a new ETF issuer. With the launch of a new UCITS ETF family, the bank is further expanding its onemarkets investment platform. In this interview, Claudia Barth, Investment Solutions Expert at onemarkets by UniCredit, explains the background and objectives of the market entry.
You recently listed your products on Xetra. Why did you choose Xetra?
Xetra is Europe’s leading ETF trading platform and stands for high liquidity as well as a very broad investor base – both institutional and retail. For us, it was crucial to ensure maximum visibility, efficient tradability, and the highest regulatory standards for our ETFs from the very beginning. In addition, Xetra serves as the reference marketplace for many market participants, particularly in the German‑speaking region
What characterises your newly listed products? How do they differ from those of other ETF issuers?
As part of the onemarkets platform, investors benefit from the capital markets expertise of a European banking group, combined with the portfolio management capabilities of BNP Paribas Asset Management, and paired with the simplicity and tradability of an ETF.
Our ambition is not to offer “just another standard ETF”, but to provide precise building blocks for modern portfolios. With MSCI as our index provider, we rely on established MSCI indices as the underlying benchmarks. At the same time, through the Universal approach, we aim to integrate sustainability into broad investment universes.
Which major trends do you believe will shape the ETF landscape in the coming years?
Against the backdrop of the changed interest‑rate environment, fixed‑income ETFs and products with a focus on recurring income are clearly gaining importance again.
Thematic ETFs will continue to be in demand, but with a stronger emphasis on a clear investment rationale, transparency, and long‑term relevance. Sustainability is no longer primarily seen as an entry topic, but rather as a variant of core investments.
Many investors are looking for active investment ideas, but prefer them in an ETF‑style structure: transparent, easy to understand, and cost‑efficient. Today, ETFs are an integral part of advisory processes and discretionary portfolio mandates. Accordingly, demand is rising for products that are precisely tailored to specific investment objectives. ETFs are increasingly becoming targeted portfolio building blocks. With the introduction of the German retirement investment account from 2027 onwards, ETFs will gain further importance.
Thank you very much for the interview!